What Is a Questionnaire?
A questionnaire is a document that consists of a series of standardized questions with the aim to gather important data on the specific subject from one or more individuals.
When working on a questionnaire, you should imagine that your respondents will be able to reply to your questions over the telephone, face-to-face, and even online. Thus, your questions should be pretty simple and appropriate.
The primary goal of this type of assignment is to collect statistically useful information from the respondents. Actually, a questionnaire is the best way to collect necessary information even if the researcher is not able to be present when the respondent answers the questions. When the questions are answered, the researcher should analyze the answers properly. This process is called surveying.
What Is a Common Length of the Questionnaire?
The length depends on a couple of aspects. First, it depends on the subject. Second, it depends on the amount of time allowed to ask the respondent. Third, it depends on the purpose of the questionnaire. For instance, if you need to gather sufficient information for a scholarly article, the length of your questionnaire will depend on what kind of information you are going to collect.
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Main Benefits and Shortcomings of Questionnaires
Creating and using a questionnaire has its own pros and cons. As to the main benefits of questionnaires, find them below:
- They allow gathering large amounts of data;
- They allow the reader to collect sufficient data at a very reasonable cost;
- They usually have a clear design, which allows respondents to give clear answers;
- Questionnaires allow getting answers from a large number of people at the same time. By using your e-mail, you can send it to different individuals, which will enable you to get the most objective results;
- A researcher can easily analyze the results;
- Questionnaires allow people to maintain their confidentiality;
- It is not necessary to meet the individual face-to-face to get responses.
However, in addition to numerous advantages, a questionnaire also has several disadvantages, which also should be considered:
- When answering questions, your respondents can be dishonest;
- The lack of personalization demotivates respondents answer the questions;
- When answering open-ended questions, people can give shallow or weird answers;
- Some questions may remain unanswered, which won`t allow you to present accurate results;
- A questionnaire is not the best instrument for understanding human emotions and feelings.
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