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According to Steven Syre of the Boston Globe, “Auction IPOs became the talk of the market last year [2004] when Google Inc. used the technique for its wildly popular public stock offering.”
I won’t say IPO auctioning started with Google, but it was probably the spark that made people notice how successful it could be. About a year later a company based out of Chicago, called Morningstar Inc. went public with an online auction. It wasn’t as successful as Google, but the stock is still doing well. It would seem that IPO auctioning is possibly a wave of the future, much to the dismay of investment banks, which stand to lose a very large sum of money if it becomes common-place...
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