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Essay text:
During the SWOT analysis Learning Team B (LTB) discovered the primary strategic marketing issue is in order to remain profitable White Castle needs to promote its unique product(s) and adapt its menu items in order to continue to appeal to the changing desires of today's consumers. The same holds trues today as it did in 1998 when William J. McDonald stated "White Castle needs to continually reassess its marketing strategy, particularly its pricing and promotional activities to determine what approach will be most effective into the future."
Marketing strategy recommendations
A major strategy in the element of marketing is generating and maintaining brand recognition...
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