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Essay Details:
Essay text:
Tivo's Target Market
Demographics
? Males being the focus but not ruling out females
? 20 ? 45 yr old
? Professionals
? High income earners
Psychographics
? People with unpredictable work schedules
? Innovative technology lovers
? People who prefer convenience over high price
Behaviourial
? Non-users with a positive attitude towards the product
? People who are not very price sensitive
? Loyal customers of Sony and Phillips
? People who expect to benefit from innovative features
Q3. Positioning Statement
For busy professionals who do not wish to miss their favorite TV shows due to unpredictable work schedules, TiVo is an intelligent TV program rescheduling device, that allows users to conveniently watch their favorite TV programs anytime they want, because it can automatically detect and record live TV shows that users love...
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