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Essay Details:
Essay text:
Began broadcasting in 1952
To reach potential customers, advertisers buy space or time in mass media that can deliver audiences. Its ads themselves, however, that drive home the sales pitch – but first they must get attention
Demassification: Media focus on narrower audience segments. Most media content today is aimed at narrow, albeit often still large, segments (i.e. demassification).
Alternative media: emerging narrowly focused advertising vehicles. They include:
- sponsored websites and games and other lures to attract return visits
- direct mail catalogues and flyers to selected addresses
- televisions commercials at the point of purchase, such as screens in grocery store shopping carts
- place-based media, such as magazines designed for distribution only in physicians waiting rooms
- Telemarketing in which salespeople make their pitches by telephone to households determined by statistical profiles to be good potential customers...
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Common topics in this essay:
- Mass Media
- Mass Media
- The mass media
- mass media
- Mass Media
- Mass Media
- Mass Media
- Mass Media
- Mass Media
- Mass Media
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- The Structure of Mass Media
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