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Essay Details:
Essay text:
One of most important point which this case reveals is that at a certain point of time, there was confusion about the distinction between that of Car and Jeep and therefore it is imperative that the company positions itself so that it can make maximum benefit.
Situation Analyses:
Mahindra & Mahindra, once a dominant player in the area of utility vehicles was rapidly losing market share. It had a good presence in the rural markets but minimal in the urban markets. M&M is losing market share to financially strong Indian as well as global brands and plans to realign their product and brand portfolio...
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