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This is described by transformation process model.
All operations manager are designers. Design in Operations management refers to the conceptual process by which customers needs are satisfied through the use of a product or system, which derives from the physical translation of the concept. (Slack et al, third edition)
Good Design is very important for an organisation. A good functional design enhances profitability and can provide a competitive edge. It starts with the customer and ends with a customer. A good design is feasible, acceptable and flexible. (Russell / Taylor, operations management, second edition)
This report discusses the central issues to design activity in an unusual operation of a flower auction in Aalsmeer, Holland called, VBA...
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