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Oliver’s Markets prides itself as being unique. Within its deli department there is a clear picture of its strategic intent. It has shown customer loyalty by continuing to introduce new imported cheeses as well as fine wines. Oliver’s Markets’ competitive advantage is in its wine department. This competitive advantage is sustained by offering variety of wines that other stores are unable to get and by its bi-weekly wine-tasting for customers. It is clear that Oliver’s Markets’ main objectives are to provide the best service, atmosphere, and products to all customers.
Oliver’s Markets’ business approach is visible through its mission statement...
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