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(www.nike.com, 1/10/07).
With humble beginnings selling shoes from the back of a van at track meets in the USA, Nike is now one of the biggest sportswear companies in the world operating on six continents. Nike is the leading sports footwear brand with a 47% Market share (Mintel, September 2005) and in the UK Nike employs over 800 team members (www.nike.com, 1/11/2007).
NIKETOWN London opened in 1999 and is one of 14 NIKETOWNS around the world. The now famous London store has become a tourist attraction in itself. Nike describes the store as “3D experience of the brand… to be the leading sports retail experience in the world” (www...
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