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Essay text:
Technology is allowing consumers to obtain media in different ways; such as direct downloads vs. the mail order system Netflix uses.
Analysis: SWOT
Strengths
? Pioneer in online DVD rentals, which built brand loyalty/recognition
? Patent protection for much of its business model. This can provide an additional revenue stream for Netflix if it considers licensing some of the parts.
? Access to over 55,000 titles (www.netflix.com), which offers the most options to its customers as compared to competitors.
? Can reach the majority of its customers within one business day.
? Does not have overhead associated with traditional brick and mortar competitors
? Netflix's CineMatch technology enables it to match customer's likes/dislikes with movies by making recommendations based on collected data/previous renting habits...
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