Markstrat Overview

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Title: Markstrat Overview

Essay Details:

Subject: Business

Author: Mary F

Date: August 29, 2013

Level: University

Grade: A

Length: 3 / 690

Essay text:

The Buffs start of as the largest are Sonite segment, but are declining in numbers. However, as the Innovators, they still remain important to the success of the Sonite products. 2. The Singles: This consumer group lives alone and appears to be less technically knowledgeable than the Buffs. They are primarily interested in the performance of the brands they purchase. This interest should be a priority when producing new brands and modifying existing brands targeted at this segment. This segment is one of the fastest growing segments in the Sonite market. It is very important to the success of the low-end to mid-end Sonite products...

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