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To make matters worse, with the technological advance in the popularity of film-less digital cameras quickly becoming the norm, the company must do all it can to stay even with its main competitor in the global arena, the Japanese company Fuji. Fuji has attained a high market share not only in Japan, but in the United States as well. Kodak is developing a digital film processing station to try and compete with its rival. This feature allows customers to manipulate their pictures and print them out almost immediately. Kodak will try and implement this new product globally in the near future but is currently facing various growing more immediate problems...
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