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Title: Lg

Essay Details:

Subject: History
Author: Jacqueline B
Date: September 19, 2013
Level: University
Grade: C
Length: 7 / 1934

Essay text:

Choosing LG is a form of self-expression and self-satisfaction. Brand Platform - The LG brand comprises four basic elements: values, promise, benefits, and personality. Growth Strategy • Fast Growth - Fast growth is the result of strategies designed to expand quickly, while improving the growth rate in terms of monetary value rather than quantity. • Fast Innovation - Fast innovation involves setting extremely high innovation goals and securing a competitive edge, aiming for a target of 30% more than what our competitors can achieve. Fast innovation also means 30% more sales and improvement in our market share, new product development and unveiling such products 30% faster, developing technology and establishing corporate value three years ahead of our competitors...

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