L'Oreal Swot
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Title: L'Oreal Swot

Essay Details:

Subject: Business
Author: Dorothy G
Date: October 1, 2015
Level: University
Grade: B
Length: 1 / 283

Essay text:

Its net profit has doubled every 5 years during the last decade. L'Oreal provides significant funding to research and development, uses and develops leading-edge technology, and regularly and successfully introduces new products onto the market. Its weaknesses include profit margins that are slightly below some of its smaller rivals, a decentralized organizational structure that can make control difficult, and the difficulties in coordination and control of activities and image when operating in a global market. Opportunities stem from the fact that L'Oreal has concentrated on hair-styling and color, skincare, cosmetics and fragrances, the fastest growing field in the beauty business...

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