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Essay text:
eBay's two fundamental challenges include, continued
growth, and the evolution of the business model.
Growth
eBay's growth this far has been outstanding but with the slowing market conditions eBay
must attract new customers to continue its current growth. eBay has sustained a competitive
advantage in the online auction market, but now must transfer this success to additional
expansion in the international markets. One of eBay's weaknesses as ,hfi*ryrthe SWOT analysis
(Appendix 2) is that eBay has not prepared for the slowing of the U.S. market. With Yahoo
exiting out of some international markets this leaves a larger market segment available for eBay
lt
to absorb...
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