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The aim of CSR was to show these people that companies were capable of cleaning up their act. Pendleton (2004) suggests that “contemporary CSR was christened by Shell in it’s response to it’s annus horribilis of 1995.” Monshipouri, Welch & Kennedy (2003) also outline this issue as a key turning point in which Royal Dutch/Shell in a completely socially irresponsible act, spilt hundreds of thousands of gallons of oil in a remote under-developed area in Nigeria; where the locals are still suffering from their ordeal to this date.
Today, manager’s sensitivity to the issue is a result of pressures from the public, from interest groups, legal and governmental concerns and from media coverage (Deresky 2006)...
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Common topics in this essay:
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